When it comes to automakers, there are automakers and then there are the automakers. BMW is sure among the top tier automakers of the world, and while everyone is admiring the new unveiled models at the NY Auto Show this year, such as the new M4 convertible, 4-series Gran Coupe, X3 crossover SUV, it also unveiled its X4 model which will be offered in the US as the xDrive35i and xDriver28i. However, what sets aside BMW is the new updated system of how they will do business and offer new service to their buyers.
BMW is introducing the Product Genius to its showrooms, which means you get a live version of Wikipedia that will tell you all you need and want to know about any model of BMW! They won’t be forcing you to buy any car, but just to chat with you while you sit and enjoy the showroom and let the “genius” help you better understand their products. A similar system you will find in Apple store, BMW understood times are changing and that in order to set new standards, it has to create a friendlier environment for its customers.
But enough about all that, we are here to talk about the 2015 BMW 7 Series. First on the list will be the BMW 740Li xDrive Horse Edition made exclusively for the Chinese market with the name inspired by the Year of the Horse. Unveiled at the Beijing Auto Show; the model will be equipped with some high-class interior details from M Sport features and based on the long-wheelbase version of the sedan, a 3.0-liter BMW TwinPower Turbo 6-cylinder engine will power this horse and offer 315hp. Power is transferred through eight-speed automatic gearbox and this model comes as All-Wheel drive.
2015 BMW 7 Series Release Date
Folks in the States will need to wait for next year to get an update on the 7-series, so far what we know is, it will come lighter thanks to some carbon-fiber parts and other light-weight materials and if we trust rumors that will be around 450-pounds of less weight. It will come with 6-, 8- or 12-cylinder options with direct injection and automatic transmission, with less weight we expect it will be better at handling, braking and improve overall performances, as well as make it more fuel efficient.
When we are talking about fuel efficiency we need to speak about hybrid model that will most probably be introduced as well. Currently there are no details about hybrid powertrain but we are sure that it will offer significantly lower fuel consumption. When it comes with additional options, German’s are known as masters in that category and expect a huge range of options to be available.
Price Of 2015 BMW 7 Series
Another thing that BMW is still keeping secret is the price of new 2015 BMW 7 Series. We are pretty sure that there will be no significant changes over the previous model and that only small increase could happen. If this sticks that we will be able to see price tag of about $74,000 for a base 740i version and this number will go even to more than $140,000 for a top offer.
More to come as more details are released, in the meantime let us know what you think in the comment section, of the new system BMW plans to introduce in its showrooms, do you look forward to the product genius and is it something other carmakers should follow? Also, give us your thoughts about new BMW 7 Series that we were talking about right here.